About

Elliot has spent two decades advising boards and investors on strategic decisions — growth strategy, M&A, market entry, commercial due diligence, value creation — across technology, financial services, consumer, energy, real estate.

His clients have included FTSE 100 corporates, Fortune 500 multinationals, sovereign wealth funds and mid-market private equity houses. He has worked at OC&C Strategy Consultants and EY, and founded two independent strategy firms. Engagements have ranged from a $50bn sovereign city masterplan to PE-backed platform roll-ups.

In parallel, he built a private investment portfolio across frontier technology — taking early conviction positions in Ethereum and the digital asset ecosystem, and backing seed-stage AI and infrastructure companies. He is a participant in the markets he advises on, not an observer.

Lion Strategy reflects a gap he saw from both sides. Strategy firms understood the boardroom but not the technology. Technology firms understood the models but not the business. Lion Strategy — senior strategic advisory grounded in genuine, practitioner-level expertise in AI and digital assets.

He has been thinking about how neural networks learn since the late 1990s, when he studied experimental psychology at Oxford and researched cognitive rule-learning in artificial and biological systems.